How to Turn Your Business Into a Remarkable One!

What is a Remarkable Business?

My definition of a remarkable business is – a business that serves its customers like no other on the planet.

The only purpose of any business – whatever the size – is to provide the highest possible service, value and result to every single person that inquires of you, asks advice from you and buys or invest from you.

If your business is a remarkable one, your competition will have no chance. Your business WILL be the compelling choice to your customers! You and Your business will be constantly written about, interviewed and publicised.

Let me share something by Seth Godin:

This is an essay about what it takes to create and sell something remarkable. It is a plea for originality, passion, guts and daring. You can’t be remarkable by following someone else who’s remarkable. One way to figure out a theory is to look at what’s working in the real world and determine what the successes have in common. But what could the Four Seasons and Motel 6 possibly have in common? Or Neiman-Marcus and Wal*Mart? Or Nokia (bringing out new hardware every 30 days or so) and Nintendo (marketing the same Game Boy 14 years in a row)? It’s like trying to drive looking in the rearview mirror. The thing that all these companies have in common is that they have nothing in common. They are outliers. They’re on the fringes. Superfast or superslow. Very exclusive or very cheap. Extremely big or extremely small. The reason it’s so hard to follow the leader is this: The leader is the leader precisely because he did something remarkable. And that remarkable thing is now taken-so it’s no longer remarkable when you decide to do it.” -Seth Godin, Fast Company/02.2003

My question to you is, as a small business where do you start? Where do you start turning your business in to a “Remarkable” one?

Go back to your Vision Statement (if you have one!). Make it your businesses Primary Purpose to be a remarkable one in your industry, county, country or worldwide and so on…

Look at every single process in your business and ask the question “how can i make it remarkable”?

What is the alternative? If you do not deliberately choose to be remarkable.. you are choosing to be ordinary. Ordinary businesses are always chasing customers, profits and what ever they can grab on the way. Long hours, poor team morale, dismal profits, too much hard work for very little return, price driven competition are typical symptoms of an ordinary (me too) business.

To be ordinary or “Remarkable” – it your choice!


Business Case Study; Using Franchising as Distribution Method for Your Products

Corporations need to keep growing in order to satisfy shareholders equity and quarterly profits. They need to increase sales and therefore they need to increase the rate of distribution of their products and services. Often corporate executive management teams will look at franchising as a method of propelling the company’s growth.

Although franchising isn’t over regulated field with a lot of trips and traps it is a good method of growing distribution outlets for your products. Most business executives would agree that there are way too many ridiculous laws on the books and franchising being as it is highly regulated does not make things easy.

With companies like Boston Market and Krispy Kreme’s pushing the envelope on acceptable franchising business practices some believe this is causing Big Brother an excuse to add more laws to the franchising community. For those business executives who are willing to admit this publicly I say to you; Oh I hear you, but also what if there were no laws for franchising then the franchise buyers would be much more leary and ask a hell of a lot more questions and less people would get burned. Thus there would be a need for fewer laws not more.

Also the laws now allow many of the largest franchisors a free-pass from registration and many of those you are just buying yourself a job. Franchising formats and business models really seem to be more like leasing a business and yet they have developed parallel laws to SEC investments, it simply is a different animal entirely. Perhaps we should consider all these points in 2006 when discussing franchising as a viable option to expand your company and grow your market share.

Aluminum Outdoor Furniture Sets Make a Solid Investment This Summer

If you’re looking for recent outdoor furniture that is stunning, weather tolerant and low maintenance, you couldn’t choose a better material than metal. Metal material such as aluminum and steel are solid choices for garden furniture since they can be cleaned with ease and don’t absorb stains. Manufacturers of this type of furniture also tend to make plush seat and back cushions which afford a more enjoyable restful experience and can also be put away throughout cold or wet times of the year. Whilst purchasing steel or aluminum garden furniture, there are some tips to take into consideration.

There are many manufacturers, such as Agio Patio Furniture, that build collections of aluminum outdoor furniture. This business specializes in aluminum furniture and also wicker patio furniture. As previously stated, metal furniture such as aluminum and steel furniture is a beneficial investment since it demands a minimum quantity of care. Many folks prefer cast iron for its charming antique garden appearance, but if you choose this metal, just remember that the metal will be very heavy, and it might oxidize and rust when it gets wet if you don’t give it special treatment.

Another reason metal furniture is a superior buy is that it lasts for a very long time so you won’t have to replace it the following season. Metal materials used in outdoor furniture is lasting, but assure you obtain caliber metal outdoor furniture so that your patio furniture does not appear out of date in a few seasons.

Whenever making a important investment in your patio furniture, it may not make the most sense to leave your metal patio furniture outside in the rain and snow during the winter months. Putting the metal outdoor furniture away for winter is a smart suggestion if you live in parts of the Country with snow, hail or heavy rains. You may choose to leave it in your backyard year-round if you reside somewhere like Los Angeles where there is virtually incessant sunlight, but otherwise, you will want to keep it under cover when the rainy season hits. Because of this, buy patio furniture which is comparatively easy to store.

Frequently, when shopping for modern outdoor furniture, of course metal is the fitting alternative. Metal and aluminum patio furniture is long-wearing and keeps a marvelous appearance across the total year. Be sure to peruse the Internet to find the best deals and largest selection instead of traveling from showroom to showroom.